Marketing in modern day has certainly changed. As technology becomes more and more advanced, marketers needs to move with the times in order to create successful results for their businesses and companies. This has never been truer than it is in regards to healthcare marketing to millennials. As the newest generation lives in a world that is far more technologically advanced than ever before, marketing agencies need to understand how it is that millennials take in information and choose to learn about healthcare. If you’re ready to begin marketing to the younger generation for the first time, keep these 5 helpful tips in mind, and you’ll successfully reach them.
You should know what they want
Answering a few key questions will help you understand how healthcare marketing to millennials can be a successful endeavor.
Where do they consume their information primarily?
What issues are they passionate about?
What are their main concerns about healthcare?
What are the biggest influences in how they choose healthcare?
Finding the answers to these questions will help you understand what outlets you should be using as a platform, which campaigns you need to run, and what information you need to convey to them in order to get them to take action.
They use social media, ratings, and word of mouth for information about healthcare and other important issues
It’s important to know when entering healthcare marketing that millennials use different sources to learn information about healthcare. They often turn to new forms of communication such as social media. Places like Facebook, Twitter, and Google+ are areas where they choose to find information. In addition to social media, they also use word of mouth to learn about important issues.
They consume information mainly online
In the age of smart phones and tablets, the younger generation is always connected online. This means that they find their information online more than any other outlet. This is especially true during commutes to and from work when most people are actively on their phones or tablets. Even news outlets are making the shift away from paper and actively moving to online platforms to meet the shift.
They’re concerned with healthcare cost
One of the top concerns the younger generation has when it comes to healthcare is the cost of it. Younger employees in the workforce are worried about the prices of healthcare and whether or not they can afford it. This concern is followed closely by quality of care. This is usually where they turn to online news outlets, review sources, social media, and word of mouth to find quality yet affordable healthcare.
They care about health and wellness
Instead of heading to the doctor only when sick, the younger generation cares deeply about health and wellness – both physical wellness and mental wellness. This is important for any marketing agency to know if they are targeting the younger generation and healthcare.